
Zeynep is a media, communications, and creative strategy leader with over 15 years of experience driving reach and revenue for global organizations. She creatively fuses storytelling with strategy to reach profitable business outcomes. At Microsoft, she shaped how content is discovered and distributed by leading AI innovation across one of the world’s largest digital platforms, contributing to over $600M in partner revenue and reaching over 1 billion monthly users. She led campaigns with publishers like The New York Times and NBC that raised over $1M for social and environmental initiatives.
She’s partnered with brands like Google, Bumble, Lonely Planet, TIFF, and the Rick Hansen Foundation to scale impact, reach, and revenue.
In her own company, Radiate Media, she brings overlooked stories to the screen, spanning digital series’, broadcast, and live programming, including projects that have been exposed to over 1 million viewers through platforms like TELUS Optik TV and Stream+. Zeynep is known for connecting purpose with profit in powerful, practical ways.

The "NO CREDIT" video podcast, hosted by Zeynep Güler Tuck, celebrates the voices & stories of women+ in STEM. It airs on Telus Optik TV, and YouTube.

Zeynep has directed studio interviews with icons and produced branded content that has aired on network television and reached global audiences online.

Zeynep's work has been published on reputable news media sites and syndicated on MSN, one of the globe's top content platforms.










"NO CREDIT" series - Director/Producer
In Season 1 of the "NO CREDIT" video podcast, host Zeynep Guler-Tuck interviews Vancouver's trailblazers, from astronomers to filmmakers and VFX specialists, who share their stories, spotlight unsung heroes, and reveal what fuels their passion for the city.
Directed and produced studio interviews with reputable icons and innovators at Elevate Festival 2022, including tennis champ Venus Williams, astronaut Chris Hadfield, UN Goodwill Ambassador, Sabrina Elba, and more (2022).
Produced and directed showreel interviews spotlighting Futurist Speaker & Hope Engineer, Nikolas Badminton (2023).
Produced sizzle that aired during "Chris Hadfield's view of planet Earth" on CP24 news in collaboration with tech non-profit, Elevate (2022).
Produced the branded content web series, "The Canadian Living Culinary Escape" in collaboration with media partner, Corus Entertainment, and Sunwing (filmed on location in Mexico in 2015-16).
Produced an influencer web series with RTR Media & Sunwing, featuring YouTube influencer, Rachhloves. (2015).
Produced branded content vignettes for broadcast on "Say Yes to the Dress Canada" with Corus Entertainment and Sunwing (2015) ~ 10k views.

19 influential Indigenous Americans you might not know about (Stacker Media)
10 jobs that will get replaced by AI, and 10 that won’t (Espresso Mag)
Rags to riches: Ordinary people who became icons (Espresso Mag)
(Quoted in The New York Times)

Interview with Maroon 5 (2011)
Writer & Editor-in-Chief
Appeared in Time Out Istanbul in English magazine

Interview with Roxette (2011)
Writer & Editor-in-Chief
Appeared in Time Out Istanbul in English magazine
Radiate Media by Özlü Creative + Community is situated on the traditional territory of the Mississaugas of the Credit, the Anishinabeg, the Haudenosaunee, and the Wendat (Wyandot) in what is called "Toronto." We acknowledge that these lands are still home to many diverse First Nations, Métis, and Inuit people.
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